Raw materials play a key role in determining the environmental impact for all products. Developing new treatments for materials, including working with organic, innovative or sustainable material resources such as recycled yarns, vegan leather and deadstock. With aim to dramatically reduce the impact of the entire industry.

Redesigning for the product life cycle through circularity and process design, minimizing waste in the design process through digital design, sustainable dyeing and printmaking, recycling, upcycling, traceability and transparency, with the goal of keeping materials and products from ending up in landfills. Circular design is the future of a more sustainable, profitable, efficient industry.

Taking design inspiration from Nature to reinvest in the planet. Always reducing our use of resources, offsetting carbon footprint by planting trees, reducing water consumption, using renewable energies, implementing regenerative production, carbon-neutral shipping, and clearing plastics and chemicals.

Empowering craftsmanship, being inclusive of underrepresented or marginalized communities and cultural respect for local communities through fair pay and working conditions throughout the supply chain is a beneficial and positive way to elevate our shared humanity. It’s vital to ensure inclusion, diversity, and empowerment of minority groups through contemporary design.