IMPACT DESIGN HUB 2021 HONOREE
About Designer
Paula Sello and Alissa Aulbekova are the Co-founders and Creative Directors of Auroboros. Paula Sello takes the role as Creative Director and Head of Design at Auroboros (physical couture, digital ready-to-wear and accessories). Graduating with a 1st Class honours from Goldsmiths, Paula is a protege of David LaChapelle, Chanel and Michele Clapton with international awards for her design and material innovation. Alissa Aulbekova takes the role as Creative Director and Head of Visual Communication at Auroboros (image making, curation and digital execution).
Graduating with a 1st Honours from CSM, Alissa has been published in LSN: Global future and trend reports, focusing on innovation and fashion-tech. Alissa Aulbekova is a co-founder and Creative Director at Auroboros, the first fashion house to merge science and technology with physical couture and ready-to-wear. Prior to founding Auroboros, Alissa held positions at Dazed Magazine and art partner.
Alissa is a recent graduate of Central Saint Martins, where she received her degree in Fashion Communication and Promotion with First Class Honours and Distinction. Paula Sello is a co-founder and Creative Director at Auroboros, the first fashion house to merge science and technology with physical couture and ready-to-wear. Prior to founding Auroboros, Paula held positions at Chanel and Vogue. Paula graduated from Goldsmiths with First Class Honours and Distinction in Sociology & Media and studied Design at the London College of Fashion and at Fashion Technology Academy.
Auroboros.
Impact Design in Materials · Process · Planet · People
Auroboros is the first fashion house to merge science and technology with physical haute couture, as well as digital-only ready-to-wear. Creating a romantic premise for the near-future, our work stands for innovation, sustainability and immersive design. We seek to evolve the luxury industry into deeper dimensions - redefining how we imagine, design and affect clothing consumption. With this, we are shaping new discussions around the idea of a utopian future and its relationship to the human body.
Auroboros is a member of artists at The Sarabande Foundation: Founded by Lee Alexander McQueen.
Auroboros is bridging the gap between luxury and the metaverse as the first fashion house to create simultaneously for both physical and digital worlds. Creating a romantic premise for the near-future, we merge science and technology with physical couture, as well as digital-only ready-to-wear. We seek to evolve the luxury industry into deeper dimensions - redefining how we imagine, design and affect clothing consumption. With this, we are shaping new discussions around the idea of a utopian future and its relationship to the human body.
Featured by internationally renowned media outlets, including Forbes, Vogue, Business of Fashion, WWD, and The Guardian, Auroboros has received recognition for being at the forefront of innovation, sustainability and immersive design. Auroboros is a member of artists at The Sarabande Foundation: Founded by Lee Alexander McQueen.
