Circular Fashion Summit by lablaco is joining forces with the Grand Palais in Paris, well-known for hosting spectacular fashion shows, to reconstruct the iconic building in 3D for virtual reality, created by spacegrey™, and pioneering a new evolution for events and experience in fashion as creativity finds new dimensions in the first ever virtual reality summit in fashion.

Following its first successful edition in September 2019, held in Station F in Paris and attended by companies such as Hermes, Chanel and Balenciaga, CFS2020 is vitalizing fashion and sustainability with a brand new experience through a massive tech-collaborative work, which has never been done in the fashion industry: the event virtual space is made with Unity, produced by spacegrey™ in the AltspaceVR environment from Microsoft, with Oculus headsets to enter the Grand Palais in virtual reality.

The iconic Grand Palais enters Virtual Reality for Paris Fashion Week in a historic first

Built for the Universal Exhibition of 1900, the Grand Palais has been from the outset a place of permanent innovation and in its recent history, particularly at the cutting edge of digital technology. The production of the Nave in virtual reality fits perfectly with this trajectory.

To perfectly translate the beauty and story of the history of Grand Palais in virtual reality, the 3D laser scans of the building architecture has been produced in partnership with Chatillon Architectes, Chief Architect of France’s historic monuments, in charge of the Grand Palais since 2010.

Environment → Inspired by Tree of Life, bringing nature into Virtual Reality as symbol of hope and action

Built for the Universal Exhibition of 1900, the Grand Palais has been from the outset a place of permanent innovation and in its recent history, particularly at the cutting edge of digital technology. The production of the Nave in virtual reality fits perfectly with this trajectory.

To perfectly translate the beauty and story of the history of Grand Palais in virtual reality, the 3D laser scans of the building architecture has been produced in partnership with Chatillon Architectes, Chief Architect of France’s historic monuments, in charge of the Grand Palais since 2010.

Five Main Fashion Week Heads United for The First Time in Virtual Reality for a Sustainable Fashion System

As the first Global Collective Action Summit, supporting the United Nations Sustainable Development Goals 2030 with aims to accelerate the transition of the fashion industry to a circular economy, this year, Circular Fashion Summit urges to push the industry’s collaborative actions at a larger scale. In a historic first for the fashion industry, the leaders of the major global Fashion Weeks will unite to discuss the status of the fashion industry at the opening CFS roundtable.

• Pascal Morand, Executive President of Fédération de la Haute Couture et de la Mode

• Caroline Rush, Chief Executive of the British Fashion Council

• Carlo Capasa, President and CEO of the Camera Nazionale della Moda Italiana

• Steven Kolb, President and CEO of the Council of Fashion Designers of America

• Lv Xiaolei, Vice Secretary General of Shanghai Fashion Week
  

Having 5 major fashion week heads meeting in virtual reality in Grand Palais discussing the New Fashion System in this particular time of the world and fashion industry, the collaboration between Circular Fashion Summit and Grand Palais is a bold move to push sustainability actions beyond “digital” : connecting multi-dimensional human interaction within the iconic masterpiece, home to the most influential artists in history, from Picasso, Andy Warhol, Damien Hirst, Yves Saint Laurent, Karl Lagerfeld, the list just goes on, in the heart of Paris, the capital of Fashion.

“Fashion week leaders from Shanghai, Paris, London, Milan and New York will unite for the first time in virtual reality at Circular Fashion Summit this October”

Experience → Through VR Headset: Meet, Talk and Network URL with Industry Leaders Just Like IRL

CFS is proud to be the first bringing fashion community 100% into Virtual Reality, a new Circular Fashion experience which is beyond digital. Focusing on sustainability and zero waste practices from the very start, in the unprecedented year of 2020, taking into consideration the social responsibility matter of bringing communities together in a shared physical space during a global pandemic, CFS 2020 took circularity to a whole new level.

Attendees will be able to enter the virtual environment in AltSpaceVR through their Oculus VR headset, walking around with their 3D avatars, meeting and speaking with designers, innovators and cross industry change makers from all over the world, from wherever you are in the world, igniting actionable partnerships with measurable impact.

Hubs → BIPOC Designers and Circular Innovators

Inside the Grand Palais made with Unity and produced by spacegrey™ in virtual reality during Circular Fashion Summit 2020, in support of the global #BLM movement, the Impact Design Hub is showcasing 10 avant garde BIPOC designers across four continents who are implementing impact design practices.

Leading Paris fashion tradeshow TRANOÏ is partnering with CFS 2020 to empower the Impact Design Hub brands trough Tranoi Link platform by connecting them with international buyers from top Boutiques and Retailers around the world during Paris Fashion Week.

While the Innovation Hub presents 10 promising international innovators who are accelerating digitization and circular economy for fashion.  Among which, AltspaceVR by Microsoft, Oculus, Comfort by Unilever and Unity Technologies have signed on to support CFS2020, leveraging their technology solutions and financial support for positive impact across environmental, revenue and sustainability goals facing the fashion and retail industries today.

What’s the Impact?

While events are becoming more virtual than ever, the amount of carbon emissions produced through these events can be considerable, and how to make virtual events be sustainable is the key requirements in today’s world. #CFS2020 partnered with Equilibrium to become carbon neutral offsetting computational power generating for virtual reality.

On the other hand, thanks to virtual reality experimentation and not flying speakers from all over the world to Paris for the summit, CFS has saved more than 10,000 kilogram of carbon emissions.

The social and media impact of a normal digital event can be less engaging, while the first-time-ever virtual reality, the excitement and engagement from all of the attendees in the room are surprisingly high. Nonetheless some small glitches of internet and technical issues, the two-day Circular Fashion Summit 2020 has generated more than 9.8 million of social media impression and 530 million reach by global media, which proved a promising educational tool is coming up.

For sure, there is much room for improvement, more can be done and be experimented in the next following editions.

#CFS2020VR Special Thanks