Copenhagen Fashion Week Joins Forces with SPIN.FASHION, Bringing Web3 Circularity To Emerging Nordic Brands
CFS EDITORIAl TEAM
FASHION
11 JAN 2024
Copenhagen Fashion Week Joins Forces with SPIN.FASHION, Bringing Web3 Circularity To Emerging Nordic Brands
Phygital-Retail platform, SPIN.FASHION partners with “CPHFW NEWTALENT” Showroom, transforming selected runway looks into smarter and more interactive experiences for buyers. SPIN’s proprietary Web3 commerce infrastructure provides Internet of Things (IoT) labeling, enabling supply chain transparency traced on Blockchain, and 3D digital twins for immersive physical and digital showcase through web-based Augmented Reality (AR). Activating Experience-To-Order circular fashion business models.
Copenhagen, 11 January 2024 – Copenhagen Fashion Week and SPIN.FASHION join forces to advance web3 circularity and redefine the landscape of immersive showroom experiences. Bringing avant-garde design in harmony with cutting-edge technology, this collaboration marks a definitive shift in the way we perceive and interact with fashion.
IMAGE Victor Jones
SPIN.FASHION's proprietary Phygital-Retail system emerges as the leading end-to-end platform, orchestrating a comprehensive stack of technologies designed to operate circular fashion business models at scale. From blockchain-driven supply chain traceability, third party Digital Product Passports (DPP) integrations, to proprietary Internet of Things (IoT) labelling system with dual RFID chips (Near Field Communication and Ultra High Frequency) capabilities, and a 2D-to-3D digital twins modelling system for immersive customer experiences via Augmented Reality (AR) and Virtual Reality (VR).
SPIN.FASHION’s blockchain-based traceability system not only ensures transparency of the supply chain, but also empowers customers with ownership of physical and digital (Phygital) goods. All connected products are activated with Experience-to-Order™ and circular business models, ready for take-back, resale, care and repair at post-purchase level. For the first time in fashion history, brands and creators now have access to never before accessed revenue streams from already sold items, with royalty fees for every item sold on the peer-to-peer resell market.
The partnership will see SPIN.FASHION's presence in the CPHFW NEWTALENT showroom, dedicated to nurturing, developing and promoting emerging Nordic talent on a global scale. For the AW24 edition, the collaboration will see the digitization of selected runway looks from designers part of the showroom; MLGA, Alectra Rothschild/Masculina, Rolf Ekroth, Latimmier and Stamm.
The CPHFW NEWTALENT scheme offers support to three to five emerging designers per season, encompassing monetary assistance, mentorships, partnership offerings, professional advisors, official show schedule onboarding, event participation, showroom activations, an alumni network, and extensive PR through Copenhagen Fashion Week’s international community and channels. The selected brands will be supported for three consecutive seasons and each designer will graduate on to the alumni program with continued support and mentorship.
As Copenhagen Fashion Week intensifies its commitment to becoming an agenda-setting platform and event, SPIN.FASHION aligns with their Sustainability Action Plan. The Action Plan 2023-2025 builds upon the previous strategy, focusing on pillars such as education, reduction, and acceleration.
“At SPIN.FASHION we are beyond excited to join forces with Copenhagen Fashion Week, being the leading fashion week with a concrete action plan, it is a real honor to have been chosen as an official partner to support achieve these goals, by providing the web3 circularity infrastructure to selected brands, we look forward for circular fashion to become the new standard in fashion commerce.” says Lor Albrighi, Co—CEO & Founder at SPIN.FASHION
About Copenhagen Fashion Week
Copenhagen Fashion Week (CPHFW) is the biggest fashion week in Northern Europe, held biannually in January/February and August. Regarded as the fifth global fashion week, Copenhagen Fashion Week welcomes leading international press, buyers and industry leaders across their global network to four days of shows, presentations, installations and events alongside the trade show CIFF.
AboutSPIN.FASHION
SPIN.FASHION is the leading 3D-based phygital platform, seamlessly merging connected fashion, art, and culture through the use of Web3 technologies. At the forefront of creative exploration, SPIN.FASHION empowers creators to step into the next generation of the internet, fostering human-centric, sustainable and community-driven businesses through the synergy of connected products and immersive experiences.
For press inquiries, please contact:
Copenhagen Fashion Week Media Contact: isabella@copenhagenfashionweek.com
SPIN.FASHION Media Contact: PRESS@spin.fashion
IMAGE
Victor Jone
THE WEB3 HUB TO FASHION SCIENCE AND CULTURE
THE WEB3 HUB TO FASHION SCIENCE AND CULTURE
NEXT ARTICLES
Revolutionizing Wardrobe Connectivity: Vogue Singapore Taps SPIN.FASHION for Its First 3D-Immersive and Phygital Closet
CFS EDITORIAL TEAM
FASHION
19 NOV 2023
Revolutionizing Wardrobe Connectivity: Vogue Singapore Taps SPIN.FASHION for Its First 3D-Immersive and Phygital Closet
At Next In Vogue, a two-day landmark event on November 17–18, 2023, at The Singapore Edition, Vogue Singapore celebrated its third anniversary with the prestigious Vogue Talent and Innovation Prize. SPIN.FASHION, top three finalists of the Vogue Singapore x BMW Innovation Prize 2023, powered the Vogue Closet with an immersive exhibition featuring red-carpet couture dresses by Bad Binch Tong Tong and CFS Impact Design honoree Miss Sohee.
Singapore - November 19, 2023
In a captivating two-day extravaganza from November 17th to 18th, 2023, Vogue Singapore orchestrated its inaugural and monumental event — NEXT IN VOGUE. The occasion seamlessly brought together leading voices in the realms of fashion and technology, featuring international speakers such as Netflix star Ashly Park, renowned for her role in 'Emily in Paris'; Alexis Bonhomme, VP of Global Industry Partnerships at FARFETCH; Bea Valdes, Editor-in-Chief at Vogue Philippines; Mae Tan, a rising creative force in Singapore; and more. Vogue Singapore celebrated its third anniversary alongside the Vogue Talent Prize and Vogue Singapore x BMW Innovation Prize awards ceremony, perfectly merging the future of fashion, culture, and lifestyle through the lens of global innovation into the vibrant backdrop of Singapore.
Eliana Kuo, co-CEO and founder at SPIN.FASHION, was also at the panel ‘IRL VS. Virtual Worlds: Challenges & Opportunities For Fashion’s New World’ on 17th November, alongside panel speakers from Farfetch, Cash Labs, Jornee, and Bad Binch Tong Tong, moderated by publisher of Vogue Singapore, Bettina von Schlippe. ‘Lablaco is proud to be part of this journey, exploring web3 technologies with the team since 2021: we hosted Circular Fashion Summit in SPIN VR and celebrated the first anniversary of Vogue Singapore with its first virtual reality gallery at the digital twin of Grand Palais Éphémère during the pandemic; and this year, we celebrated the third anniversary of Vogue Singapore IRL! ‘ says Eliana.
SPIN.FASHION, the pioneer in web3 circular fashion since its inception, has been recognized as top three finalists of Vogue Singapore x BMW Innovation Prize 2023, and was selected by Vogue Singapore as the digital fashion partner to provide the 3D immersive experience to its Vogue Closet exhibition during this three-day event. Vogue Closet, exhibitors including Zalora Luxury, Swarovski, OPPO, Spatial Labs and Kiki World, is an immersive playground of fashion, beauty and technology featuring a curation of digital and physical fashion selected by the editors of Vogue Singapore. It hosted the debut showcase of two Asian designers , Bad Binch Tong Tong and the CFS Impact Design honoree in 2021, Miss Sohee, known for their bold and imaginative work, which made available in Augmented Reality (AR) via SPIN.FASHION and physically showed in Singapore for the first time.
Thanks to SPIN.FASHION’s industry-leading phygital commerce system with AI-powered 3D modeling and IoT (Internet of Things) capabilities, every product can be easily digitized simply by uploading two images captured item’s front and back, with unique Near Field Communication (NFC) labels that connect the 3D twins and detailed product information to its physical counterpart: your connected (IoT) wardrobe is ready to be managed and traced, and monetize it with circular business models such as sale, resale, swap, rental, and borrow.
The 3D and IoT capabilities open new possibilities to navigate the complexities of managing high-value items filled with cherished memories, solving the usual hassles: ‘when did I wear this dress last time?!’, ‘which dress did my sister borrow from me last time?! ’, ‘where did I bring my dress to be cleaned last time?!’, all these human-memories-related manual works can finally be seamlessly automated and managed by SPIN Valut, which operates as a custodial Non Fungible Tokens (NFTs) wallet for ownership and management of high-valued physical and digital (phygital) fashion and art items.
To experience the Immersive Vogue Closet at Next In Vogue, visitors were able to scan the garments and exhibit the 3D digital twins in Augmented Reality (AR) everywhere, to view the information of its provenance and product story, all with smartphones. In addition to Vogue Closet, Miss Sohee couture dress was also shown at a stunning moment at Vogue Gala Dinner: as a rendered video of an AI-generated model wearing the couture gown—a combinative effort of Cash Labs and SPIN.FASHION—was extended to real life, when Singaporean model Kaigin Yong stepped out wearing the breathtaking piece herself to present the award for Vogue Singapore x BMW Innovation Prize 2023.
‘At SPIN, we are excited to join this incredible journey of fashion digitization with Vogue Singapore, tracing back to the magazine's inaugural anniversary in 2021. When we kicked off their first ever Virtual Reality exhibition inside SPIN VR. Fast forward to today, as we mark their third anniversary in Singapore. The fact that we're now delivering immersive Augmented Reality experiences through SPIN is a testament to the power of the Mixed Reality technologies we are building. It's not just about designing and building these technologies to unite people worldwide around fashion, art, and culture — it's about witnessing them do exactly that every single day. Never stoping and always breaking new ground, reshaping the way we experience fashion together.’ says Lor Albrighi, Co-CEO & Founder of SPIN.FASHION.
AboutSPIN.FASHION
SPIN.FASHION is the leading 3D-based phygital platform, seamlessly merging connected fashion, art, and culture through the use of Web3 technologies. At the forefront of creative exploration, SPIN.FASHION empowers creators to step into the next generation of the internet, fostering human-centric, sustainable and community-driven businesses through the synergy of connected products and immersive experiences.
THE WEB3 HUB TO FASHION SCIENCE AND CULTURE
THE WEB3 HUB TO FASHION SCIENCE AND CULTURE
NEXT ARTICLES
SPIN.FASHION Embarks on a Phygital Journey with Art Basel: 'Renaissance 2.0' Unveils a Connected Future for Art and Fashion in Paris
CFS EDITORIAL TEAM
ART
24 OCT 2023
SPIN.FASHION Embarks on a Phygital Journey with Art Basel: 'Renaissance 2.0' Unveils a Connected Future for Art and Fashion in Paris
During the second edition of Paris+ par Art Basel VIP opening, SPIN.FASHION celebrated a new chapter for art, fashion, and culture with guests from luxury fashion houses, including Chanel, Hermes, Christian Dior, Balenciaga, Louis Vuitton, Galeries Lafayette, Celine, L’Oreal, Jean Paul Gaultier, Farfetch, and icons of culture,including Sarah Andelman, Bilal Hassani, Simon Nygard and Ilenia Toma.
Paris, France - October 24, 2023
From 18th to 22nd October, SPIN.FASHION joined forces with Paris+ par Art Basel to unveil the first 360° ‘Phygital’ art exhibition. Visitors were able to interact with physical art with their phones, via SPIN’s NFC chips that connect to the physical artworks, as well as exhibit them in immersive 3D, transforming the entire city of Paris into an augmented gallery experience. Parisian model and DJ Jeune Pouce inaugurated the VIP opening.
In honor of the era that encompassed the rebirth of knowledge, art, and science: a time of great explorations, when artists became scientists, and scientists became artists, embracing the beauty of interconnected disciplines. Today, Renaissance 2.0 marks a resurgence of creativity and innovation, driven by human-centric technology. The fusion of 3D perspective and connectivity reshaped the boundaries of reality: SPIN.FASHION makes it a true reality.
At the forefront of creative exploration, SPIN.FASHION empowers creators to step into the next generation of the internet, fostering human-centric, sustainable and community-driven businesses through the synergy of connected products and immersive experiences. SPIN.FASHION, the leading of 3D-based phygital (Physical + Digital) platform for connected fashion, art and culture, joins forces with the second edition of Paris+ Par Art Basel to unveil the world of connected Phygital Art, transforming the entire city of Paris into an augmented gallery experience.
In alignment with the vision 'Renaissance 2.0: Past, Present, Future,' SPIN is proud to present Korean artist, Camelostrich, for his inaugural international exhibition outside of Asia. This partnership injects a fresh energy into Paris Art Week, ushering in a dynamic journey of phygital art re-living the childhood memories: Uniting the Past, Present, and Future through a series of multi-dimensional creations that transcend the boundaries from 2D to 3D and 3D to 2D, inviting visitors to an immersive storytelling of the artworks in extended reality (XR), powered by SPIN.
SPIN.FASHION x Paris+ par Art Basel VIP Opening Exhibition feat. Camelostrich in Le Marais, Paris
Beyond the traditional experience of viewing physical artworks, visitors had the unique opportunity to transform their surroundings. By utilizing their smartphones to scan SPIN’s NFC chips embedded within these artworks and QR codes on the windows, they could effortlessly exhibit the 3D digital counterparts in Augmented Reality (AR), create personal moment with the artwork to share on social media with friends, and transact phygital (physical+digital) or digital artworks on the same platform from any location.
‘Paris has long stood as a cradle of creativity, nurturing the world's pioneering artists and innovators. It's the quintessential backdrop to introduce an experimental exhibition that pushes the boundaries of physical constraints using Web3 technologies.
With 'Renaissance 2.0' in the soul of SPIN.FASHION, we pay tribute to the trailblazing artists of the past, converging 3D perspectives and experiences across digital and physical realms through a dynamic interplay of four distinct layers: the street, the window, the artwork, and the gallery; democratizing the storytelling of artworks for everyone to create unique memories of exhibition from anywhere in the city of Paris in augmented reality (AR) powered by SPIN.
We are at the beginning of an exciting turning point in history, radically changing how creators and collectors connect with each other through a new spatial 3D internet’,
says Eliana Kuo, Co-CEO & Founder of SPIN.FASHION.
AboutSPIN.FASHION
SPIN.FASHION is the leading 3D-based phygital platform, seamlessly merging connected fashion, art, and culture through the use of Web3 technologies. At the forefront of creative exploration, SPIN.FASHION empowers creators to step into the next generation of the internet, fostering human-centric, sustainable and community-driven businesses through the synergy of connected products and immersive experiences.
ABOUT THE ARTIST Camelostrich
Kyungsuk Yeon, Seoul-based phygital artist, aka Camelostrich, delves into the realm of objects that evoke childhood nostalgia, specifically within the context of Shanghai. He uses his art to look back and reflect, exploring the distinctive facets of everyday life, re-living moments and memories using 3D technology. Camelostrich masterfully illustrates the limitless possibilities inherent in the design of virtual spaces that seamlessly interweave the past, present, and future.
Photography Matthieu Delbreuve
renaissance 2.0 video
creative & art direction eliana kuo, tsai shu yu
post production bionic studio
project manager pgychobaby gill
3D artist jeci chen
typography design & animation. tsai shu yu
THE WEB3 HUB TO FASHION SCIENCE AND CULTURE
THE WEB3 HUB TO FASHION SCIENCE AND CULTURE
NEXT ARTICLES
Istituto Marangoni Paris Partners with SPIN.FASHION Bringing Phygital Fashion to Higher Education
CFS EDITORIAL TEAM
CULTURE
18 SEPT 2023
Istituto Marangoni Paris Partners with SPIN.FASHION Bringing Phygital Fashion to Higher Education
SPIN.FASHION and Istituto Marangoni Paris announced an extended partnership to accelerate phygital fashion and web3 circularity
Paris, France - September 18, 2023
Istituto Marangoni Paris, leading international fashion school, is proud to announce its partnership with SPIN.FASHION, a Lablaco company, curated Web3 platform for phygital (physical + digital) Fashion, Art, and Architecture. This groundbreaking collaboration marks the beginning of a new era for fashion academia and sets the stage for the future of sustainable fashion. In an industry-first move, Istituto Marangoni Paris will provide its students with access to SPIN's cutting-edge Web3 tools. These tools empower aspiring fashion designers to transition seamlessly into a digitized and connected circular fashion system. Throughout the academic year, students will have the opportunity to create physical sustainable garments while leveraging SPIN's innovative 3D digital twins technology.
The integration of 3D digital twins into the curriculum will offer students immersive mixed reality experiences. By combining augmented reality exhibitions and IoT labeling systems, Istituto Marangoni Paris aims to bridge the gap between physical creations and virtual showcases. The introduction of AR-TRY ONs will enable experience-to-order models, reducing waste and dead stock.
SPIN VR will provide virtual spaces for students to showcase their collections, offering an interactive and engaging platform for fashion enthusiasts worldwide. These phygital items will be traced on the blockchain, ensuring certificates of authenticity, end-to-end transparency of the supply chain, and end customer ownership of each item. Additionally, creators will receive perpetual royalty fees on the secondary market.
SPIN has chosen to utilize the Flow Blockchain for this initiative. Known as one of the most sustainable blockchains available today, Flow requires significantly less energy to mint one NFT than it takes to upload a post on Instagram.
This partnership between Istituto Marangoni Paris and SPIN by Lablaco represents a significant step forward in the realm of fashion education. By embracing Phygital Fashion and harnessing the power of Web3 technologies, Istituto Marangoni Paris is shaping the future of sustainable fashion by preparing students with the necessary skills to fulfill the new needs of the leading fashion houses.
“As a society, we are living in a unique moment in time, in the middle of a massive transition from 2-D Internet to 3-D Internet, where everyone of us will live in a connected home, with connected items, in harmony with the universe, in a digitized and sustainable circular economy. We at SPIN, are beyond excited for this partnership with Istituto Marangoni Paris, to prepare the next generation of creators for this new and exciting world that is opening before us” Lorenzo Albrighi, Co-CEO and Founder of SPIN.FASHION
“This partnership heralds a significant leap forward in fashion education. By embracing Phygital Fashion and taking the opportunity of Web3 technologies, we, at Istituto Marangoni Paris, are equipping our students with the skills needed to meet the evolving demands of leading fashion houses. We stand at the threshold of a transformative era, where the digital and physical worlds converge, shaping a sustainable circular economy. Together with SPIN, we look forward to preparing the next generation of creators for this exciting new world.” Paolo Meroni, School Director Istituto Marangoni Paris
About Istituto Marangoni PARIS
Istituto Marangoni was founded in 1935 in Milan as 'Istituto Artistico dell’Abbigliamento Marangoni’, and has been a top educational choice for creatives in the worlds of fashion, art and design for over 85 years now. With four generations of students from 5 continents, it was the springboard for over 45,000 luxury professionals, including Domenico Dolce, Alessandro Sartori, Paula Cademartori, Gilda Ambrosio, Julie de Libran and Nicola Brognano. Istituto Marangoni currently welcomes about 5,000 students from 108 different countries every year in its schools in the world capitals of fashion, art and design, including Milano, Firenze, Paris, London, Dubai, Mumbai, Shanghai, Shenzhen and Miami. Istituto Marangoni is ranked among the 100 best universities in the world in its fields according to QS World University Ranking 2023.
About SPIN.FASHION
SPIN. FASHION is the physical-first web3 retail infrastructure and marketplace built on blockchain, enabling end-to-end product circularity with 3D immersive experiences, driven by community.
As the leading web3 commerce platform for fashion and culture, SPIN.FASHION empowers creators to transform valuable physical assets into phygital NFTs, and sell them with a new Experience-to-Order model in mixed-reality. It enables creators to increase revenue and product engagement while reducing inventory, and easily to build community around the products thanks to immersive AR/VR experiences and ownership traceability.
THE WEB3 HUB TO FASHION SCIENCE AND CULTURE
THE WEB3 HUB TO FASHION SCIENCE AND CULTURE
NEXT ARTICLES
SPIN and PET LIGER Celebrate Football legends with Exclusive Phygital Drop, Live Now
CFS EDITORIAL TEAM
CULTURE
22 June
SPIN and PET LIGER Celebrate Football legends with Exclusive Phygital Drop, Live Now
SPIN.FASHION and PET LIGER announced an exclusive partnership at the largest tech event in Europe, Viva Tech 2023, to celebrate Football Legends at the Intersection of Fashion, Art, and Technology with Exclusive Phygital NFTs Drop. And now it is live and open to the public.
Paris, 22 June 2023
SPIN.FASHION and PET LIGER announced their collaboration to celebrate six football legends through an exclusive collection of limited edition phygital NFTs, a limited edition of Experience-to-Order phygital NFTs, enabling access to AR and VR exhibitions on the SPIN platform. Visitors will be able to order the sculptures both in the form of the physical 3D printed stainless steel and 24 carat gold football boots or purely digital ones, that will unlock exclusive access to the VR exhibition at the iconic Palais Royal in the heart of Paris.
The captivating creations have just been unveiled at Viva Technology 2023, Europe's largest technology event, and are now available for the wider public exclusively on SPIN.FASHION. The exhibition is also live on the SPIN VR app via Meta Quest VR headsets until June 30. Visitors are immersed in an unparalleled experience as they enter a specially curated XR exhibition, brought to life in augmented and virtual reality on the SPIN.FASHION platform. Step into the majestic Court D'Honneur of the Palais Royal, faithfully replicated in a digital twin as a phygital architectural NFT, and embark on a fascinating journey through the Colonnes de Brunel. Admire the impeccable showcase of PET LIGER sculptures, intricately made and exuding beauty.
Crafted using renowned EOS Additive Manufacturing technology, the phygital NFTs seamlessly merge with cutting-edge IoT connectivity through NFC chips, all powered by the cutting edge SPIN.FASHION platform. Visitors will be able to immerse in XR encounters with flawlessly designed 3D digital twins that perfectly match their phygital counterparts. Sculpted from premium stainless steel and adorned with radiant 24 carat gold, these extraordinary pieces possess undeniable allure, ranging in value from €30K to €100K. Digital NFT options are also available, with prices ranging from €300 to €1K for those embracing the digital realm.
The legendary footballers featured in this extraordinary NFT collection are:
Golden - 1 singular piece of artistry, featuring a 3D printed stainless steel boot adorned with 24 carat gold plating, accompanied by 10 digital counterparts.
Phenomenon - 3 intricately designed 3D printed stainless steel boots, accompanied by 300 digital companions.
King - 3 meticulously crafted 3D printed stainless steel boots, accompanied by 300 digital companions.
Divine - 3 masterfully created 3D printed stainless steel boots, accompanied by 300 digital companions.
Swan - 3 exquisitely sculpted 3D printed stainless steel boots, accompanied by 300 digital companions.
Bomber - 3 impeccably engineered 3D printed stainless steel boots, accompanied by 300 digital companions.
Collectors are now able to acquire these limited edition phygital NFTs on SPIN.FASHION - inspired by these revered football legends in both phygital and digital forms. This immersive experience pays homage to the unparalleled talent and promises to leave a lasting impression on fashion, arts, technology, and sports enthusiasts alike.
About PET LIGER
Founded by global award winning visionary artist and creative director Constantinos Panayiotou, PET LIGER is known for their outlandish and provocative footwear silhouettes, breaking style conventions and pushing innovation into an entirely new dimension. PET LIGER has already been a part of multiple ground-breaking genesis digital collections that include sold out collaborations plus PL’s very own highly successful independent releases. PET LIGER are also proud to be some of the first participants of Gucci’s prestigious Vault Art Space project. PET LIGER continues to test the cutting edge of how digital and physical art intersect and evolve.
About SPIN.FASHION
SPIN. FASHION is the physical-first web3 retail infrastructure and marketplace built on blockchain, enabling end-to-end product circularity with 3D immersive experiences, driven by community.
As the leading web3 commerce platform for fashion and culture, SPIN.FASHION empowers creators to transform valuable physical assets into phygital NFTs, and sell them with a new Experience-to-Order model in mixed-reality. It enables creators to increase revenue and product engagement while reducing inventory, and easily to build community around the products thanks to immersive AR/VR experiences and ownership traceability.
THE WEB3 HUB TO FASHION SCIENCE AND CULTURE
THE WEB3 HUB TO FASHION SCIENCE AND CULTURE
NEXT ARTICLES
SPIN Presents The Future of Circular Retail at Galeries Lafayette Champs-Elysées
Web3 Fashion • The Origin Story premiers 4 - 26 January. Join us for a first of its kind meta retail exhibition.
CFS EDITORIAL TEAM
CULTURE
04 JANUARY
SPIN Presents the Future of Web3 Circular Retail at Galeries Lafayette Champs-Elysées
SPIN by lablaco presents Web3 Fashion • The Origin Story, a meta-retail exhibition at Galeries Lafayette Champs-Elysées.The mixed-reality journey invites customers to face the reality of fashion waste head on and imagine a new future.
Since 2016, lablaco, the leading Web3 circular fashion ecosystem, has been on a mission to build a digitized circular economy, with more than 100 cross-industry partners, including Kering, Vogue, H&M, Unity, Meta, Dapper Labs, and Crypto.com. Now, SPIN by lablaco presents a new reality for circular retail with Web3 Fashion • The Origin Story.
This meta-retail exhibition, Web3 Fashion • The Origin Story. premieres IRL (in real life) using SPIN’s AR (augmented reality) and VR (virtual reality) systems with Europe’s largest luxury retail group, Galeries Lafayette, at their most iconic store on Champs-Elysées. The activation will take over the whole of the Galeries Lafayette Champs-Elysées atrium area with creative installations and immersive XR (extended reality) experiences from 4 – 26 January, 2023.
Thanks to VR technology, the Galeries Lafayette Champs-Elysées atrium has been recreated in a vision of the future, where nature is the protagonist. The exhibition presents a zero-waste, Web3 meta-retail reality that reduces the impact of unsold inventory and shipping, through the direct-to-avatar VR try-on of 28 next-gen circular products.
The mixed-reality exhibition is curated into three chapters to experience through AR and VR technologies powered by SPIN. The journey invites customers to face the realities of fashion waste head-on and to trace how this excess can be transformed and reused through digitization and circular retail models in Web3.
I • The Dream
II • New Perspective
III • Come to Life
The experience opens with a representation of the creative dreams of designers. The whole Galeries Lafayette Champs-Elysées main entrance gallery made by the architectural firm Bjarke Ingels Group is wrapped with poster waste from the streets of Paris, photographed next to the store in September 2022 during Paris Fashion Week. Today, it has been transformed into a 3D artwork in the form of an NFT. This opening asks us to reflect on the endpoint of creative production. In Web2, the end point of beauty, fashion, and creativity is often harmful to the planet. But in Web3, we witness how fashion waste can transform into valuable artwork and activate a digitized and connected circular economy.
As customers step through the waste of Web2 fashion, they are then invited to experience the future of Web3 circular retail via SPIN. The exhibition's physical build is constructed from upcycled materials and centers on a virtual reality (VR) exhibition and direct-to-avatar try-on of phygital wearable NFT works curated by 37 Fashion and Science Catalysts from CFS HUB. Finally, the exhibition culminates in an augmented reality (AR) display of CFS HUB wearables available for purchase as both physical and digital versions of the items.
CFS HUB is a platform that curates artists, solutions, and creators and provides a space to accelerate the transition toward a digitized circular fashion system. At Web3 Fashion • The Origin Story, CFS HUB and its designers take center stage. Supported by Keing with their Material Innovation Lab, these designers and innovators collaborate to pilot sustainable and circular IoT (Internet of things) products. These products are available to explore and purchase physically and digitally in the form of phygital NFTs via SPIN’S AR and VR technology at Galeries Lafayette Champs-Elysées. All purchases at the exhibition are accessible using both fiat currencies and cryptocurrencies with official partner Crypto.com, the world’s fastest-growing platform of its kind.
With the application of SPIN, customers can also discover each product’s provenance and customer ownership timeline, which is authentically traced on Flow blockchain, as part of a wider partnership between lablaco and Dapper Labs to bring sustainable blockchain to SPIN’s phygital NFT marketplace. On Flow blockchain, the minting of a single NFT takes less energy than an Instagram post, making Flow one of the most sustainable blockchains available.
Customers can access the Flow-backed NFT marketplace, SPIN, through the industry's first SPIN Connect IoT label printer. The technology prints unique QR-code fabric labels that are then sewn onto each garment at the manufacturing level. Using any smartphone, customers can easily scan the code to visualize the item's journey, impact, and ownership via AR (with their phones) and VR (with Meta Quest headsets). Garments are displayed on SPIN ART digital mannequins for a personalized shopping experience.
Customers receive digital ownership of the 3D digital twins of the garments in the SPIN Vault (the equivalent of a crypto wallet) that unlock made-to-order purchases of their physical counterparts using fiat currencies or cryptocurrencies. via Crypto.com To avoid dead-stock, all creations will only be ethically made-to-order as phygital NFTs, including both 3D digital twins and physical garments with global home delivery. Items can also be purchased purely digitally as digital NFTs.
Extending beyond product, as part of the exhibition, a series of IRL talks will also be hosted in the Glass Staircase, 1st floor of Galeries Lafayette Champs-Elysées, featuring a curated group of changemakers and creative pioneers in art, fashion, technology, and music, with the purpose of creating awareness around the possibilities of technology and the circular economy. Additionally, a program to meet the CFS HUB creators will be presented in VR. Here, all participants will speak with the inventors and designers behind the products.
The Web3 circular retail model has the potential to revolutionize the way customers shop and consume. By working together, SPIN by lablaco, Galeries Lafayette Champs-Elysées, Dapper Labs, and Crypto.com are making this vision a reality. The exhibition sets a new standard for circular retail, as it activates transparency and customer ownership and amplifies the augmented product experience for the next generation of sustainable products.
RSVP here to experience Web3 Fashion • The Origin Story.
THE WEB3 HUB TO FASHION SCIENCE AND CULTURE
THE WEB3 HUB TO FASHION SCIENCE AND CULTURE
NEXT ARTICLES
Five Metaverse Creators You Need To Know
Tap these creators for your next luxury product or space.
PAIGE SILVERIA
FASHION
20 NOVEMBER
Five Metaverse Creators You Need To Know
Tap these creators for your next luxury product or space.
Editor’s take
Web3 has officially taken over the industry as this generation’s pivotal platform — following the emergence of e-commerce and social media in the early ’00s. From Kering’s new CEO appointee of Gucci Vault and Metaverse Ventures, the launch of web3 hub Balmain Thread during PFW, Carolina Herrera selling a digital dress for $5,000, and everyone from Tommy Hilfiger to Vans buying spaces on Roblox (where more than 50M users are active daily), it’s indisputable that major brands investing themselves in web3 is paramount to survival — and installing a CEO-led team is well-advised. However once firmly in the realm of meta, there’s always the constant trial to break through the noise and dominate headlines and feeds. The right digital design collaborators can keep a brand competitive and culturally relevant.
With this in mind, here are our five favorite boundary-pushing digital designers:
Crosby Studios
Known for his monochromatic, yet vibrant industrial aesthetic, Russian-born, New York- and Paris-based artist and designer Harry Nuriev of Crosby Studios creates both physical and digital interiors, design objects and garments. The latest output from Nuriev was a VR-driven pop-up retail space with Zero10. Presented during NYFW, the temp space featured five virtual clothing designs by Crosby Studios, which guests were able to try on in AR using a special QR code. Others he’s collaborated with on digital projects include Valentino, Nike, Hypebeast and Vogue. It’s rumored that currently, Nuriev is working on a design game in The Sandbox where players can create their own interiors.
Max Arnautov
Digital artist and designer, Max Arnautov has been gaining recognition for his fake collaborations with Kanye’s Yeezy and Demna’s Balenciaga. What started as an experimental Instagram account, has morphed into something of a calling card for the Russian artist. Regularly modeling his original digital garments and accessories, inspired by the aforementioned designers, the rendering of a face-helmet version of the Yeezy foam shoes especially had many in the metaverse vying for the physical manifestation. It can only be a matter of time before this artist is picked up for a proper partnership.
Actual Objects
Since opening shop in 2018 with producer Nick Vernet, Rick and Claire Farin of Los Angeles-based experimental creative studio Actual Objects have worked with major brands, magazines and artists including Marine Serre, Hood by Air, Vogue, Ssense, Travis Scott, and Trippie Redd to digitize their visions. With a truly radical and particularly transgressive approach, the AO team’s work is almost immediately recognizable. Despite their differing backgrounds — Claire’s in drawing and painting and Rick’s in architecture and music — the two collaborated for several years before the formal outfit was established. Now they specialize in digitizing not only famous faces like Grimes’, but also whole metaworlds, using the platform Unreal Engine, to exact their unique uncanny photorealism.
Freeka Tet
Freeka Tet is a Paris-born, multi-city-based experimental artist and designer whose broad practice includes coding, prosthetics, animatronics, hacking, video plunderphonics and more. Inspired by Internet culture and the sometimes irrational social behavior within, his work critically, yet playfully reflects what he sees. Collaborations include multiple Collina Strada campaigns, including the animatronics for FW22 and Collina Land video game with GucciFest for SS21; an animated NFT with the cult musician Aphex Twin; the digitally manipulated stage video for Machine Gun Kelly and Travis Barker’s performance at the VMAs in 2021. Other clients include Childish Gambino, Chromeo, Google, Prada, Nike and The Whitney.
Zyva Studio
Zyva Studio is a Paris-based architecture firm, founded by artist and designer Anthony Authié. An active participant in the exploration of both physical and virtual architecture, since 2019, he’s since further developed his concept of “trans-design,” bridging the two worlds and their occupants. Inspired by a broad range of influences from reality TV to Manga to body builders, his work’s quickly recognizable by its vibrant colors and almost cartoon-like, unreal presence. His most recent project, commissioned by Elle Décoration France for their Paris Design Week project D3SIGN CAPSULE, was an NFT collaboration with fellow designer, Sam Buckley. The two pulled from their shared appreciation for computer games to create a digital chair, whose many Tetris-inspired, multi-hued parts can be rearranged to the owner’s liking.
Cover Image: Crosby Studio/ Balenciaga
the web 3 hub to fashion sciene and culture
the web 3 hub to fashion sciene and culture
NEXT ARTICLES