SPIN Presents The Future of Circular Retail at Galeries Lafayette Champs-Elysées

CFS EDITORIAL TEAM

CULTURE
04 JANUARY

SPIN Presents the Future of Web3 Circular Retail at Galeries Lafayette Champs-Elysées

SPIN by lablaco presents Web3 Fashion • The Origin Story, a meta-retail exhibition at Galeries Lafayette Champs-Elysées.The mixed-reality journey invites customers to face the reality of fashion waste head on and imagine a new future.

Since 2016, lablaco, the leading Web3 circular fashion ecosystem, has been on a mission to build a digitized circular economy, with more than 100 cross-industry partners, including Kering, Vogue, H&M, Unity, Meta, Dapper Labs, and Crypto.com. Now, SPIN by lablaco presents a new reality for circular retail with Web3 Fashion • The Origin Story.

This meta-retail exhibition, Web3 Fashion • The Origin Story. premieres IRL (in real life) using SPIN’s AR (augmented reality) and VR (virtual reality) systems with Europe’s largest luxury retail group, Galeries Lafayette, at their most iconic store on Champs-Elysées. The activation will take over the whole of the Galeries Lafayette Champs-Elysées atrium area with creative installations and immersive XR (extended reality) experiences from 4 – 26 January, 2023. 

Thanks to VR technology, the Galeries Lafayette Champs-Elysées atrium has been recreated in a vision of the future, where nature is the protagonist. The exhibition presents a zero-waste, Web3 meta-retail reality that reduces the impact of unsold inventory and shipping, through the direct-to-avatar VR try-on of 28 next-gen circular products.

The mixed-reality exhibition is curated into three chapters to experience through AR and VR technologies powered by SPIN. The journey invites customers to face the realities of fashion waste head-on and to trace how this excess can be transformed and reused through digitization and circular retail models in Web3.

I • The Dream

II • New Perspective

III • Come to Life

The experience opens with a representation of the creative dreams of designers. The whole Galeries Lafayette Champs-Elysées main entrance gallery made by the architectural firm Bjarke Ingels Group is wrapped with poster waste from the streets of Paris, photographed next to the store in September 2022 during Paris Fashion Week. Today, it has been transformed into a 3D artwork in the form of an NFT. This opening asks us to reflect on the endpoint of creative production. In Web2, the end point of beauty, fashion, and creativity is often harmful to the planet. But in Web3, we witness how fashion waste can transform into valuable artwork and activate a digitized and connected circular economy.

As customers step through the waste of Web2 fashion, they are then invited to experience the future of Web3 circular retail via SPIN. The exhibition's physical build is constructed from upcycled materials and centers on a virtual reality (VR) exhibition and direct-to-avatar try-on of phygital wearable NFT works curated by 37 Fashion and Science Catalysts from CFS HUB. Finally, the exhibition culminates in an augmented reality (AR) display of CFS HUB wearables available for purchase as both physical and digital versions of the items.

CFS HUB is a platform that curates artists, solutions, and creators and provides a space to accelerate the transition toward a digitized circular fashion system. At Web3 Fashion • The Origin Story, CFS HUB and its designers take center stage. Supported by Keing with their Material Innovation Lab, these designers and innovators collaborate to pilot sustainable and circular IoT (Internet of things) products. These products are available to explore and purchase physically and digitally in the form of phygital NFTs via SPIN’S AR and VR technology at Galeries Lafayette Champs-Elysées. All purchases at the exhibition are accessible using both fiat currencies and cryptocurrencies with official partner Crypto.com, the world’s fastest-growing platform of its kind. 

With the application of SPIN, customers can also discover each product’s provenance and customer ownership timeline, which is authentically traced on Flow blockchain, as part of a wider partnership between lablaco and Dapper Labs to bring sustainable blockchain to SPIN’s phygital NFT marketplace. On Flow blockchain, the minting of a single NFT takes less energy than an Instagram post, making Flow one of the most sustainable blockchains available. 

Customers can access the Flow-backed NFT marketplace, SPIN, through the industry's first SPIN Connect IoT label printer. The technology prints unique QR-code fabric labels that are then sewn onto each garment at the manufacturing level. Using any smartphone, customers can easily scan the code to visualize the item's journey, impact, and ownership via AR (with their phones) and VR (with Meta Quest headsets). Garments are displayed on SPIN ART digital mannequins for a personalized shopping experience.

Customers receive digital ownership of the 3D digital twins of the garments in the SPIN Vault (the equivalent of a crypto wallet) that unlock made-to-order purchases of their physical counterparts using fiat currencies or cryptocurrencies. via Crypto.com To avoid dead-stock, all creations will only be ethically made-to-order as phygital NFTs, including both 3D digital twins and physical garments with global home delivery. Items can also be purchased purely digitally as digital NFTs.

Extending beyond product, as part of the exhibition, a series of IRL talks will also be hosted in the Glass Staircase, 1st floor of Galeries Lafayette Champs-Elysées, featuring a curated group of changemakers and creative pioneers in art, fashion, technology, and music, with the purpose of creating awareness around the possibilities of technology and the circular economy. Additionally, a program to meet the CFS HUB creators will be presented in VR. Here, all participants will speak with the inventors and designers behind the products. 

The Web3 circular retail model has the potential to revolutionize the way customers shop and consume. By working together, SPIN by lablaco, Galeries Lafayette Champs-Elysées, Dapper Labs, and Crypto.com are making this vision a reality. The exhibition sets a new standard for circular retail, as it activates transparency and customer ownership and amplifies the augmented product experience for the next generation of sustainable products. 

RSVP here to experience Web3 Fashion • The Origin Story.

THE WEB3 HUB TO FASHION SCIENCE AND CULTURE

THE WEB3 HUB TO FASHION SCIENCE AND CULTURE

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