Copenhagen Fashion Week Joins Forces with SPIN.FASHION, Bringing Web3 Circularity To Emerging Nordic Brands
CFS EDITORIAl TEAM
FASHION
11 JAN 2024
Copenhagen Fashion Week Joins Forces with SPIN.FASHION, Bringing Web3 Circularity To Emerging Nordic Brands
Phygital-Retail platform, SPIN.FASHION partners with “CPHFW NEWTALENT” Showroom, transforming selected runway looks into smarter and more interactive experiences for buyers. SPIN’s proprietary Web3 commerce infrastructure provides Internet of Things (IoT) labeling, enabling supply chain transparency traced on Blockchain, and 3D digital twins for immersive physical and digital showcase through web-based Augmented Reality (AR). Activating Experience-To-Order circular fashion business models.
Copenhagen, 11 January 2024 – Copenhagen Fashion Week and SPIN.FASHION join forces to advance web3 circularity and redefine the landscape of immersive showroom experiences. Bringing avant-garde design in harmony with cutting-edge technology, this collaboration marks a definitive shift in the way we perceive and interact with fashion.
IMAGE Victor Jones
SPIN.FASHION's proprietary Phygital-Retail system emerges as the leading end-to-end platform, orchestrating a comprehensive stack of technologies designed to operate circular fashion business models at scale. From blockchain-driven supply chain traceability, third party Digital Product Passports (DPP) integrations, to proprietary Internet of Things (IoT) labelling system with dual RFID chips (Near Field Communication and Ultra High Frequency) capabilities, and a 2D-to-3D digital twins modelling system for immersive customer experiences via Augmented Reality (AR) and Virtual Reality (VR).
SPIN.FASHION’s blockchain-based traceability system not only ensures transparency of the supply chain, but also empowers customers with ownership of physical and digital (Phygital) goods. All connected products are activated with Experience-to-Order™ and circular business models, ready for take-back, resale, care and repair at post-purchase level. For the first time in fashion history, brands and creators now have access to never before accessed revenue streams from already sold items, with royalty fees for every item sold on the peer-to-peer resell market.
The partnership will see SPIN.FASHION's presence in the CPHFW NEWTALENT showroom, dedicated to nurturing, developing and promoting emerging Nordic talent on a global scale. For the AW24 edition, the collaboration will see the digitization of selected runway looks from designers part of the showroom; MLGA, Alectra Rothschild/Masculina, Rolf Ekroth, Latimmier and Stamm.
The CPHFW NEWTALENT scheme offers support to three to five emerging designers per season, encompassing monetary assistance, mentorships, partnership offerings, professional advisors, official show schedule onboarding, event participation, showroom activations, an alumni network, and extensive PR through Copenhagen Fashion Week’s international community and channels. The selected brands will be supported for three consecutive seasons and each designer will graduate on to the alumni program with continued support and mentorship.
As Copenhagen Fashion Week intensifies its commitment to becoming an agenda-setting platform and event, SPIN.FASHION aligns with their Sustainability Action Plan. The Action Plan 2023-2025 builds upon the previous strategy, focusing on pillars such as education, reduction, and acceleration.
“At SPIN.FASHION we are beyond excited to join forces with Copenhagen Fashion Week, being the leading fashion week with a concrete action plan, it is a real honor to have been chosen as an official partner to support achieve these goals, by providing the web3 circularity infrastructure to selected brands, we look forward for circular fashion to become the new standard in fashion commerce.” says Lor Albrighi, Co—CEO & Founder at SPIN.FASHION
About Copenhagen Fashion Week
Copenhagen Fashion Week (CPHFW) is the biggest fashion week in Northern Europe, held biannually in January/February and August. Regarded as the fifth global fashion week, Copenhagen Fashion Week welcomes leading international press, buyers and industry leaders across their global network to four days of shows, presentations, installations and events alongside the trade show CIFF.
AboutSPIN.FASHION
SPIN.FASHION is the leading 3D-based phygital platform, seamlessly merging connected fashion, art, and culture through the use of Web3 technologies. At the forefront of creative exploration, SPIN.FASHION empowers creators to step into the next generation of the internet, fostering human-centric, sustainable and community-driven businesses through the synergy of connected products and immersive experiences.
For press inquiries, please contact:
Copenhagen Fashion Week Media Contact: isabella@copenhagenfashionweek.com
SPIN.FASHION Media Contact: PRESS@spin.fashion
IMAGE
Victor Jone
THE WEB3 HUB TO FASHION SCIENCE AND CULTURE
THE WEB3 HUB TO FASHION SCIENCE AND CULTURE
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