Action Goals 2020.

We initiate measurable action to sustain the United Nations Sustainable Development Goals 2030, to reduce social inequality, advance innovation in the fashion industry, and promote responsible consumption.

Uniting industry leaders of change to share knowledge in Design, Technology and Sustainability, but most importantly to take immediate action collectively, driven by our team of Catalysts worldwide, within a 12-month timeframe.

By leveraging lablaco technology, we aim to empower both final customers and businesses to make all action goals measurable.

Goal 1 — 1,000 x Up-cycling

Aiming to crowd-source 1,000 pairs of up-cycled or recycled sneakers for children in Kabul, Afghanistan, with the mission to empower young people through the power of sports. Helping kids reach their potential and empowering positive change through sharing their stories in a global conversation.

Goal 2 — 10,000 x Tokenization

By tokenizing 10,000 fashion items high in the supply chain with brands and retailers, the aim is to accelerate the digitization of the fashion industry through transparency and circularity, with traceable product information and digital ownership for customers powered by blockchain.

Goal 3 — 100,000 x Recirculation

By enabling recirculation of 100,000 fashion items, we aim to save an estimated 2,000 tonnes of CO2 and 3,000,000 litres of water from landfill, by increasing product re-circulation, such as swapping, sharing, rental, and reselling. Considered the most effective way to lower our fashion footprint.