Ricardo  Arantes.

is Global Marketing Brand Director Comfort & Snuggle.

Ricardo is a Global Marketeer with a passion for growing brands with purpose. With multiple award winning campaigns and projects (Cannes, Effie, DBA, Global Good amongst many others) Ricardo is known for driving creative excellence and joining forces with different organizations to drive actions that benefit the wider society.  

Currently Global Brand Director for the Clothes Care brands at Unilever (Comfort, Coccolino, Cajoline and Yumos) Ricardo was responsible for the latest repositioning of the brand – Long Live Clothes. With the ambition to make fashion more circular, his focus is to improve product quality, develop innovations, and drive cross industry initiatives that encourage people to care for clothes and ultimately extend its’ longevity.