LYU Xiaolei.

is the Deputy Secretary-general of Shanghai Fashion Week.

Deputy Secretary-general, Shanghai Fashion Week
Organization General Manager, Shanghai International Fashion Center

With over 20-year experience working in Chinese fashion industry, LYU Xiaolei, commonly known as Madame LYU, oversees the development of Shanghai Fashion Week and brings revolution with strategic positioning of “standing on both local and international vision”; and “emphasizing on both creative design and commercial operation”;. Madame LYU leads the team to reposition the city’s fashion week as the most energetic and vibrant fashion week by consolidating Chinese designers and talents, which brings a phenomenal scene of Chinese Fashion in a global stage.