Darren Shooter.

is the Design Director of The North Face.

Darren Shooter is a senior creative business leader with over 20 years global experience working with Luxury, Casual and Technical brands.

In 2017, Darren took on the role of Design Director EMEA at The North Face and has since helped transition it from a core outdoor provider to a “current fashion staple”. During his time with The North Face, the brand has embraced, and continues to develop, its approach to circularity with the integration of sustainable materials, development of circular business models, and ongoing circular design education and project piloting.   An accomplished entrepreneur, Darren was the Founder of Union Design, a creative agency based in Amsterdam, and also Co-Founder of menswear brand Black Mountain Clothing Company. Prior to this, Darren has worked in senior creative roles at Tommy Hilfiger, DSquared2 and Björn Borg.    Darren is committed to developing the next generation of talent and has been a regular Guest Lecturer and Examiner at The Amsterdam Fashion Institute.