NO MORE PLASTIC
x YATAY
About the Innovator.
NO MORE PLASTIC
No More Plastic Foundation is a living, non-profit Foundation to the service of the only one ocean that covers this planet – to generate public awareness about plastic pollution, advocate the need for alternatives to single-use plastic products and foster innovative solutions to invent the future of consumption. No More Plastic is also a registered trademark which allows the Foundation to create and market alternative products.
Yatay
Established in 2018, Yatay is a luxury brand merging quality craftsmanship with ethical resources to create exceptional footwear. Manufactured in Italy by hand, and developed to drastically reduce the impact on the ecosystem, the shoes are made from eco-friendly materials, pairing long lasting comfort with impeccable style.
About the Innovation.
Innovation in DESIGN.
No More Plastic has teamed up with Milanese sustainable shoe brand Yatay and its founder Umberto De Marco, to offer a dynamic spin on their classic Irori style. Produced 100% free of traditional plastic and relying entirely on innovative bio-based materials, the shoe is the first of its kind. A select group of ambassadors, friends from No More Plastic's network of activists made available for purchase at Yatayatay.com. Half of all profits will go to No More Plastic.
The first celebrities who will be involved in this sustainable capsule collection are: Amelia Windsor, Azza Slimene, Helena Christensen, Cindy Bruna.
"When we buy or produce a product, it is imperative to think about the butterfly effect it will have on the future of humanity and the planet. We have to do everything we can to reinvent a lifestyle without disposable plastic. It is by being responsible and informed consumers that we can create a future we will be proud.
The more people take action, the more change we'll see. There is no time to waste. When your voice and your actions are united with thousands or millions of others around the world, we create a movement that is inclusive, impactful, and impossible to ignore. We are the solution."
— Rosalie Mann, Founder, No More Plastic