RENEWCELL

About the Innovator.

Founded by innovators from Stockholm’s Royal Institute of Technology in 2012, Renewcell is a multi- award-winning circular fashion company based in Sweden. The company’s vision is to lead the way to a sustainable world by producing high quality products from recycled textiles. Through its patented process, Renewcell can upcycle cellulosic textile waste, such as cotton and viscose, transforming it into a pristine new material called Circulose®.

The company has received investment from fashion companies like H&M and is regularly recognised for its work to make fashion sustainable. Most recently, Renewcell won the Norrsken Impact Award recognising Nordic startups working to solve the world’s greatest challenges and was named a finalist in both Fast Company’s World Changing Ideas Awards 2020 and Draper’s Sustainable Fashion Awards 2020.

About the Innovation.

Innovation in END-OF-USE.

Circulose® is a branded ‘dissolving pulp’ product that we make 100% from discarded cotton textiles. Dissolving pulp is what the textile industry uses to make viscose, lyocell, modal, acetate and all other types of ‘man-made cellulosic fibers’. The only difference with Circulose is that the pulp is made from textile waste instead of wood.

Circulose® dissolving pulp is basically nothing more than natural and biodegradable cellulose. Cellulose is the most abundant organic molecule in the world. It’s what most plants and trees are built from. Cotton is the purest form of cellulose found in nature.