IoDF — Institute
Of Digital Fashion

About the Innovator.

THE INSTITUTE OF DIGITAL FASHION. BESPOKE WORLD-CLASS DIGITALISATION We work with brands, makers and institutions to innovate and build a more inclusive digitisation of the fashion universe. We strive to push innovation in this area, our mission is to use technology to enable change.

THE INSTITUTE OF DIGITAL FASHION is an emblem for change. Working with us means the best in the industry, not farmed 3D renders or digital showrooms that mimic the old, tired system. WE ARE PUSHING TECHNOLOGY AS A SOLUTION TO NOT JUST SELL MORE CLOTHES, BUT TO DISRUPT THE WAY THE SYSTEM CONCEPTS, PRODUCES, CREATES, BROADCASTS, AND DEMANDS WE CONSUME THEM.

We are a truly flexible and dynamic creative futures studio that delivers strategies and products that harness the power of the digital landscape. ​For brands and businesses looking to elevate the democratic reach and create a succinct digital narrative, we bridge the gap between on and offline, forging solutions and activations in the worlds of AR (augmented reality) and VR (virtual reality).

WE ARE THE DISRUPTORS THE NEW GUARD BUILDING A BETTER FUTURE FROM SHOWS TO SHOWROOMS, MODELS TO INVITES, THROUGH TO CUSTOMER AND INDUSTRY JOURNEYS, we can build a system that elevates the brand, the messaging and the product through digital and real-time spaces. We can build a digital universe that can traverse realities and time zones that anyone can access at any time. We can create bespoke environments, fly around the globe or head to another stratosphere, all without boarding a plane.

About the Innovation.

Innovation in RETAIL.

An emblem for change in a broken system. FASHION FUTURES for URL and IRL : The Institute of Digital Fashion offers a platform to restructure how technology and digital are used from creation to consumer, pushing tech-use towards a more democratic and sustainable future. We are a Glo-cal business and network servicing both IRL X URL for fashion futures, a world class strategic, creative and production service including AR and VR. Let’s build a new reality, together.


3d design — With fabric that moves true to real life, the beauty of a digital garment is its versatility; from the design house to the shoot to the consumer, the physical restraints are abolished. A single render can be adjusted, re-sized and re-editioned. An e-fit comes without traditional sizing constraints, meaning a more democratic approach to industry beauty standards. There is no substitute to feeling a fabric in real life but we are able to use tech to problem solve while highlighting and championing the creativity and craft behind a garment.

3d environment — Our environments are bespoke and immersive to fit the collection and/or brand universe. Transporting the user into the digital language and emotion of that brand, we can shape shift realities, display boundless energy, or stillness and the sublime.

Ar Vr Tech activations — By creating a hybrid product that holds both physical and digital layering, means a product with more worth, both with social URL and physical IRL status. We believe that a blend of IRL and URL is needed as we move forward; that to succeed, the two spheres must work in tandem, our AR strategies and experiences deliver this. We create bespoke marketing messaging, delivering size, gender and diverse tribe specific content, utilising the hand held or the desktop devices to deliver into the hands, homes, bedrooms of your audience. Our Augmented experiences live and breath between the two realities of offline and online.