COMFORT
by Unilever
About the Innovator.
Comfort Fabric conditioners, is one of the leading Fabric Conditioners worldwide. With a heritage of 50 years of clothes care, our Purpose is to Inspire people to put their love of clothes into action, guiding them in the way they care for, share, and even buy them.
Our ambition is to create a movement that inspires and encourages a more circular fashion system.
Long Live Clothes!
About the Innovation.
Innovation in DESIGN.
Sustainability is at the heart of our brand. Comfort has pioneered ultra-concentrated products which use 36% less CO2 .
Our active ingredients are 100% biodegradable. And our bottle is made from 100% recycled plastic.
“At Comfort, our ambition is to get millennials to extend the useful life of their clothes by inspiring them to wear, care and share them more often. We pride ourselves in aligning with credible partners who are driving change within the industry, such as the Ellen MacArthur Foundation, the World Economic Forum, and now GFX.
We’re really excited to be working with such a renowned platform who embody Comfort’s goals and commitment to keeping clothes newer for longer, making people’s love affairs with their garments last, and we hope this is just the first step to what we see as being a very fruitful relationship. Together, we want to inspire people to put their love of clothes into action!”
— Ricardo Arantes, Global Director, Comfort