Shashi Menon.

is the Founder & CEO at Nervora.

Shashi Menon is the Founder and CEO of Nervora, one of the Middle East’s premier publishers of luxury, lifestyle, and technology content, including Vogue Arabia and Wired Middle East.

In 2012, Nervora partnered with Condé Nast to launch its first fashion and beauty publication in the Middle East. In 2016, Nervora launched Vogue Arabia, in a historic, digital-first manner. This was followed by Vogue Arabia’s print launch in March 2017. Over the past five years, Vogue Arabia has been one of the world’s most widely discussed luxury publications, with its content seen by over 300 million people globally. In 2019, Nervora launched Wired Middle East.

In 2021, Nervora launched UNXD, a curated NFT marketplace for digital luxury and culture. UNXD was the creator of Dolce&Gabbana’s debut NFT collection, which sold for 1,885.719 ETH, making it the most valuable digital fashion collection ever sold.

Born and raised in the USA, Mr. Menon has lived or done business in 20+ countries across North America, Europe, Africa, Asia, and the Middle East.