Shannon Mercer.

is the Chief Executive Officer at FibreTrace.

Shannon is the Chief Executive Officer at FibreTrace (advanced traceability technology), and General Manager of Good Earth Cotton (world’s first carbon positive cotton).

Shannon describes his career as fulfilling, with 15 years experience in executive leadership roles throughout manufacturing, retail, construction and agriculture. 

Shannon’s core skill is to develop and execute tactical growth strategies and identify new business models. Possessing a leadership style that is agile and customer focused, he is centred on business structural improvements, innovation and continual enhancement and passion for the teams he works within.

With FibreTrace technologies, Shannon saw an entire industry being problem solved. The fashion and textile industry now has a chance to show full, data-driven transparency in the supply chain, which is the first technology of its kind to offer this type of revolution. 

His vision is to have FibreTrace technologies be the transparent solution for any man-made and natural fibre. As consumers demand more transparency our solution becomes more important for brands to nominate FibreTrace as the ingredient to providing them the tools they need to market the brands sustainability journey and allow CEO’s the tool to fully commit and report on their EPL targets.