Oliver Lange.

is the Head of H&M Beyond.

Oliver Lange, born in 1981, started at H&M in 2011 as a Store Manager and thereafter worked as Area Retail Manager, covering parts of Berlin and the Baltic Coast. After 4 years, he established the H&M LAB Germany, a very small innovation cell based in Berlin. With his diverse team, Oliver Lange is working on the future of fashion retail by always trying to look through the eyes of the H&M customers.

The H&M LAB Germany develops projects and services to be quickly tested in the market and often are co-created with start-ups and partners. Headlines are Sustainability and Digitalization as two of the main influences for the transformation. In 2021 the H&M LAB Germany re-invented itself into the brand H&M beyond. to extend its creational approach to a public-facing innovation unit that also hosts meaningful interactions and engagements beyond fashion retail.