Matt Hermans.

is the XR Head & Founding Partner at lablaco and spacegrey.

 

Matt is a young veteran of the advertising industry in Australia. Covering the gamut of TVC, Film and installation mediums he has a wide base of experience over the past 15 years. During this time he developed dangerously futuristic workflows at Fuel and Alt VFX while waiting for technology to catch up to his vision. Over the past couple of years he has finally met with this intersection of Virtual Reality and VFX.Combining the highly technical discipline of high end VFX and ground breaking game engines he is smashing these together to form 'photo-realism on a real-time budget' and pioneer a new area of immersive storytelling.Matt Hermans is XR Head and Founding Partner at lablaco and spacegrey. Veteran of the advertising industry in Australia and XR hacker. Covering the gamut of TVC, Film and installation mediums he has a wide base of experience over the past 15 years. During this time he developed dangerously futuristic workflows at Fuel and Alt VFX while waiting for technology to catch up to his vision.