Maria Mokhova.

is the co-founder & PR architect at white rabbit agency, senior fashion editor at L'Officiel Ukraine.

With a strong international economics and financial management background, Maria Mokhova has always been a fashion media multitasker. Her experience stretches but is not limited to digital and print journalism, public relations, brand building and consulting. Her journalistic focus through all the magazines and websites she’s worked for has always been deep analysis - of the industry, of trends, of the person she interviews. Remaining at her job of senior fashion editor at L’Officiel Ukraine and contributing to various international publications, in 2019 Maria launched boutique PR and consulting agency with business partner Varvara Zikran.

The agency grew 3 times since the beginning of the pandemic and has worked with top brands and companies from South Korea, Ukraine, The Netherlands, Switzerland, USA, UK, as well as cultural projects and international fashion weeks in Ukraine and Georgia - gaining top international media attention and growing brands’ awareness. White Rabbit agency, known also as @wr_agency, focuses on individual approach to each client and delivers value far beyond the classical PR support, acting more as a brand building agency, working in tight connection with brand’s general strategy, as well as art, marketing & sales departments.

In 2020 Maria and her partner Varvara have launched a unique PR mentorship program for young brands within which they teach the brands how to communicate with the press and influencers on brand’s particular example, advising and consulting on each situation individually and helping to build brands properly from scratch. Writer, interviewer and lecturer - Maria approaches every field of work with relentless enthusiasm and pursues the ultimate mission of supporting talent in each and every thing she does, be it journalism, education, PR or consulting.