Coloreel is a Swedish textile innovation brand with a ground-breaking more sustainable technology for embroidery that enables high-quality coloring of textile thread on demand, unlocking a world of potential. By coloring the thread directly during embroidery production, there is no wastewater, hence no water pollution.

And, by using a single reel of thread and needle it also means minimized thread waste and minimized microfiber pollution. We use our technology to both preserve the craftsmanship of embroidery and take embroidery to the next level. The unique solution makes previously complicated designs accessible, including gradients, textures and other stunning effects.

Using only a single thread and needle means that it also significantly improves quality and efficiency, enabling immediate start up and faster workflow. In short, Coloreel empowers creativity and enhances quality and efficiency in a sustainable way, making the ordinary extraordinary. The result, of course, is embroidery at full potential.

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Innovation in Manufacturing

Coloreel’s innovative technology will help you unlock a world of potential. By instantly coloring the thread during production, it enables unique designs and vastly improves overall production efficiency while minimizing environmental impact.