Pascal Morand is the Executive President of the Fédération de la Haute Couture et de la Mode. He is also Professor Emeritus at ESCP Business School and a member of the French Academy of Technologies. He graduated from HEC (1978) and holds a master’s degree in Organization Science (University Paris Dauphine - PSL, 1979) and a Phd in Economics (Doctorat d’Etat) (University of Rouen, 1988). 

Along with his academic career (professor at Neoma, ESCP Business School, lecturer at Paris 1 Panthéon-Sorbonne and HEC, visiting scholar at Northwestern University), he has been Director General of Institut Français de la Mode (1987-2006), Dean of ESCP Business School (2006-2012), Deputy Director General of Paris Region Chamber of Commerce and Industry, in charge of Studies, Public Affairs and Policy (2013-2015). He was an advisor for the Textile and Clothing Moroccan Industry and the Government of Morocco (2002-2006) and was endorsed by Christine Lagarde, then Minister of Economics of France, with different missions (2006-2010), respectively dealing with Globalization, Innovation and the Economic and Financial Crisis.  

His articles and publications deal with innovation and design, as well as the relationships between Economy and Culture. He notably published :  La victoire de Luther ; essai sur I’Union économique et monétaire (Vivarium/Maison des Sciences de l’Homme, 2001) ; Luxeet religions ; essai sur l’éthique de la richesse d’Orient en Occident  IFM/Regard, 2012). His latest book, Le Moment Viennois ; Chroniques de la modernité à l’époque de la Sécession viennoise (2021), highlights how the great actors of the Viennese Secession prefigured our modernity.