Elise Yoshida has pursued her career in digital for more than 20 years, in France and Japan. She has worked for major luxury brands such as Louis Vuitton and CHANEL and now leads digital communications for Christian Louboutin. Elise has always had a great appetite for innovation and encountered Web3 for the first time in 2017 at CHANEL with the early blockchain applications. Since then, she has been investigating the role of Web3 for luxury brands, trying to understand how decentralization can bring value to brand customers.