ShihYun, Kuo.

is one of the pioneers of Fashion Digitization and Blockchain.

Born in Taipei and living between Paris and Milan, ShihYun, Kuo is a Data and Digital Innovation Entrepreneur with 8+ years of experience in Luxury Retail Buying & Merchandising Management, Data System and Digital Media. After obtained a luxury fashion MBA at SDA Bocconi School of Management, she entered in Luxury industry as Retail Business Analyst in Etro, following APAC Merchandising & Buying supervisor in Giorgio Armani HQ, in Milan.

Solution-driven thinker, she was honoured to be assigned personally by General Manager of Giorgio Armani HQ to develop new technology projects for the Maison, brought to life a few Startups across Europe and Asia in KOLs & Online Media, Digital Marketing and Fashion & Lifestyle Retail sectors, with clients such as Vogue, Officiel, Dolce&Gabbana and Vionnet.

In 2016,  she has co-founded Lablaco, the first Circular Fashion Platform with a mission to accelerate the digitalisation and transition towards the Circular Economy of the Fashion Industry. By leveraging Blockchain within an open source platform, Lablaco aims to redesign a new ecosystem for fashion industry by introducing new sustainable business models and re-defining the relationships among retailers, brands, designers, influencers, content creators and consumers in a single system. 

“Digitalization is the key to make fashion circular, transparent and more sustainable in business.” - ShihYun Kuo, Lablaco