The celebrity will be one of the headline artists of the inaugural Metaverse Festival, which runs from October 21 to October 24. She will use a Genies avatar, which are animated characters that can move and speak using a celebrity’s voice. It’s not the first time she has embraced new tech, as she launched her own mobile game in 2015.

“It’s been a huge honor and a super fun experience working together with the H&M Germany team, that allowed us to really learn and co-create. We are very proud about this opportunity to create a first of its kind IoT rental solution and to test its potential to digitize rental in the fashion industry.” says Lorenzo Albrighi, Founder and Co-CEO of lablaco.

Influencer Nubian Smith, Elisa Schenke and musician Emily Roberts are the ambassadors for the service showing the fun and flexibility rental pieces can bring to one's wardrobe.
Sony Artist Emily Roberts will also do an exclusive concert the H&M Mitte Garten Store on the occasion of the project.

The rental service will be available from October 12th 2021 until the end of the year. During this period there will be different collections available for the customers to rent. The first collection will compromise 12 different fashion pieces. The rental period ranges from 5 days to 3 weeks. The price per piece ranges from 5 EUR to 9 EUR per day. The account for SPIN is free of charge.

Resources: https://venturebeat.com/2021/10/18/paris-hilton-heads-to-the-metaverse-with-decentraland-and-genies/